While no one likes to see bad reviews from a difficult patient, managing an online reputation for your dental practice has many benefits:
- Increase your website traffic
- Protect your reputation
- Improve your reputation
- Show empathy for patient experiences
- Enhance and showcase your popularity with patients
- Police obvious, intentional false negative reviews
- Build more positive reviews
- Attract new patients
- Generate new revenue
Online reviews have become an integral part of purchasing decisions. Reviews influence most consumers today. We may only think of reviews when we’re searching for things like new lawnmowers or electronic gadgets. But before we head to Home Depot, we might head to sites like Amazon to read reviews. Now just like Amazon, reviews are as important for dental practice.
Online Reputation Done Right
Increasingly, patients will use online reviews as the first info they gather about a potential new dentist. They’ll often see reviews before they visit your website.
Question is — is your dental practice monitoring and responding to these reviews?
And are you soliciting new reviews?
That’s where we come in. At dentist-marketing.net, we have solutions to help you manage your dental practice reputation online. Let’s get into why that matters.
Managing Bad Reviews
In the U.S. there are currently about 65 sites devoted to online medical reviews. And these usually include dentists. Different sites have different structures, but most of them provide the basics about the practitioner. They’re like online resumes that show education, specialty, experience, those kinds of things. Ratings are based on scores for a variety of factors involving patient care. Reviews can vary but include things like procedure ethics, bedside manner, communication skills, etc. Online reviews are here to stay, so your dental practice needs to accept that fact and get into the game. Not only are potential patients reading your dental practice reviews, so is Google. Google uses reviews in its organic search rankings. Especially on Google My Business listings. It looks at the quality of your reviews, the number of reviews, and how you interact with these reviews. This is obvious on Google My Business, but review management also plays a big role in search rankings.
Dental Review Sites
Most dentists aren’t fans of these review sites, but they can be a big plus for your practice. The key is engagement and management of your reputation.
When a review comes in, particularly a negative one, it’s important to respond. You may not agree with the reviewer, but his or her opinion is important to address with a smart reply. Take the patient’s side of the story, but you need to show that you hear the problem and offer a solution. . You can’t let anger get the best of you; you need to respond. When people read the review and your response, they give you credit for acknowledging the situation. Before you hit the post or send button, make sure someone else in your office has read your response and agrees it’s a positive one.
You can push any negative reviews lower on results pages by having more positive reviews. This is why it’s important to email your patient list to remind them to leave reviews. While it is true that happy customers often aren’t the ones to post reviews, you can encourage them to do so. We’ll have more on that below.
Management of you online reputation
It can be daunting trying to keep up with dozens of review websites, so, we’ve taken the hassle out of it with our reputation management service. Our service provides you with a dashboard to track incoming reviews across many sites. It alerts you when you have a new review, as a timely response can turn that initial negative review into an amended positive review. You can respond to all reviews within a single dashboard. That keeps things simple. Plus, or service will give you a sense of the general online authority about your practice.
Our Reputation Management service also has a proactive component. Through email functionality, it allows dental practices to invite patients to post reviews. You can even target happy patients to ensure they’re encouraged to share positive reviews of your practice.
All dental practices get the occasional bad review. A patient with low pain tolerance can easily crow about tooth sensitivity after a filling. That’s why you need several good reviews from different patients to balance things out.
At the heart of your reputation
Your online reputation is important to the success of your dental practice. You can’t be a bystander, but should instead actively manage your reputation. Our team can be your partner in making it easy to know when you have new reviews, making it easy to respond. Let’s take control of what they’re saying about your dental practice. Contact us below to see if you qualify for our world-class marketing systems. Let’s make your online reputation management a breeze!