When it comes to marketing your dental practice, it requires a strategic plan. In this article we’re going to share 14 valuable marketing tips to grow your dental practice.
We use a wide selection of methods that we want to share with you today that are guaranteed to work.
Aside from paying for advertising, SEO can drive up to 25% of your patients without any money spent on advertising.
Dental Internet Marketing
Ensuring your placement and advertising are on goal to help convert more site visitors to patients. We focus on things that influence the ‘buying’ activity behavior.
Things like easy site navigation for usability. You will need world-class marketing tools to assess your web traffic and very carefully analyze what is working and what’s not. It is neccessary to have a website that encourages visitors of yours to be lifetime patients.
Before we get into the tips we must first explain there are 3 main categories of marketing for dental practices.
Search engine optimization (SEO) – Using carefully researched keywords and a solid strategy, we are going to help you enhance the rankings of your practice in the search engines. Your rankings are administered and reported so you can see the improvement.
Pay Per Click Advertising – Your advertising campaigns must be optimized by using your data analytics. Editing your analytics can help you cut your patient acquisition cost drastically.
Offline Marketing Opportunities – This consists of the more traditional methods. The vary from TV commercials, radio, billboards etc. Although it can help your clinic in a sense, it pails in comparison to digital marketing. We can additionally work together with you to develop new sales and promotions if need be.
14 Dental Internet Marketing Tips
Helping dentist is what we’re made to do. So today we’ll be going over 14 of the best strategies when it comes to digital marketing for dentists. We’ll be going over the following:
- Study your biggest competitors
- Build your brand name
- Engage with your local community
- Study your ideal patient demographic
- Send out customized postcards ( Snail Mail)
- Reach out to new local residents before your competition does
- Communicate your offers clearly and boldly
- Be proud of your smile!
- Emphasize unique features
- Make your ads convince them to give you a ring
- Instruct them to take action
- Optimize your local search visibility
- Make them emotionally comfortable online
- Create Positive Driven Videos
1) Study the competition of yours
‘Window Shop’ what your best competitors are doing. Check out the websites of theirs, enroll in the email list. This way you can see what the special offers of theirs are. Also, contact their offices pretending to be a prospective patient. See the things they’re doing and the way that they do it, which will help you plan to do it better than them.
2) Build your brand name
Your brand is much more than a simple logo, although a memorable logo is definitely one facet of it. Develop a regular color scheme and a catchy slogan. The brand of yours must convey a feeling about all the things you do for your patients. The services, prices, friendliness, atmosphere, etc. What feeling do you wish the patients of yours to connect with you?
Dental Office Promotions
3) Engage with your local community
Getting engaged with your community can speak volumes for your social credibility. Being an active member of your town is a great way to generate name recognition and create a positive reputation for the practice of yours.
4) Study your ideal patient demographic
Not all patients are the same, so you have to learn how to speak to different segments of your patients. Does your practice serve everyone, or do you focus on a certain group? Decide what sort of patients you wish to attract.
5) Send out customized postcards (Snail Mail)
This happened in 2019.
• 1 dentist in Oklahoma yielded 160= additional patients per month with the postcards of his.
• A Colorado startup dentist accomplished 1,175 return investment on their ad budget.
• 3 practices in Texas have doubled in size as a result of direct mail marketing.
Dental Marketing Strategies
6) Reach out to new local residents before your competition does.
About twelve % of the US public moves every year, based on the U.S. Census Bureau. A lot of those people need a brand new dentist.
Dental Internet Marketing Effectiveness
7) Communicate your offers clearly and boldly
Make your message immediately obvious to its recipients
Just as you are, your patients live busy lives. Make certain they understand directly what they should do and what they’re receiving. If it’s not clear what they’re signing up for they’ll immediately leave. This is where split testing pages is very helpful. It helps to better find out what works for your audience and what doesn’t.
Your pages shouldn’t be confusing to prospects. Short and to the point sometimes works best.
K.I.S.S- Keep It Simple Stupid.
How to attract new patients to your dental practice
8) Be proud of your smile!
Dental internet marketing is more than ordinary marketing. The services you provide are highly personal. People don’t trust just any other person to open up their mouths and look around, they look for trust. Post personal pictures of your family outings. This helps you be more relatable.
9) Emphasize unique features
Use benefits, not the typical features in your advertising copy
Do not simply let them know the features of your office and services. Make it clear how they are going to benefit from receiving your service. Always mention jow it improves their lives and well being.
10) Make your ads convince them to give you a ring.
Everybody loves finding a great deal. Listen, I realize it can be agonizing giving out your services at a lower price. How much are you willing to spend acquiring a new patient versus the amount they’ll invest over the years at your practice? Some of the best offers we’ve come across from successful dentist are free teeth whitening and also markdowns on new patients exams
Dental Marketing Firm
11) Instruct them to take action
To any seasoned marketer, this might sound silly. Statistics show that pages with no call to action severely suffered in new sign-ups.
Most people online don’t know what to do next for offers. This is where giving them clear instructions is key.
12) Optimize your local search visibility
Did you know that 93% of consumer research starts with search engines? Furthermore, only 9% look beyond the 1st-page results. In other words, if you’re not on page 1 of Google, your dental practice is suffering big time. Keyword research is the backbone of your website’s success. Knowing what phrases people search for helps you to optimize your website for dental internet marketing.
13) Make them emotionally comfortable online
Every business website needs an About Us section. It’s for potential patients to see the people they will be dealing with. This’s particularly true for dentists. Include photos of yourself, biography (not only college but family photos, and hobbies of yours) also pictures of your staff and office.
14) Create Positive Driven Videos
And last but not least, the all-important video. Videos do a much better job of holding people’s attention more than reading text.
A quick and short video just like traditional TV commercials work well enough. Create a happy and energetic video that will make an impression on potential new patients.
The above strategy tips are around half of the work we do for you monthly. Our service is hands down the best bang for your buck on the planet. Fill out the form on this page to schedule a FREE strategy consultation